Geri Karabin Brand & Web Design Style Guide
Geri Karabin is dedicated to authentically holding space for humans and animals in order to facilitate growth, learning and guidance on earth and in the spiritual realm.
Spiritual
Compassionate
Authentic
Approachable
Main Logo + Variations
Primary Logo
Use this logo any time that you want the full logo to be seen and you have a vertical block of space. This can be used in black, full color or in white laid over an image, a color overlay, or any of your brand colors. This works well for website header menus, letterhead, business cards and marketing material.
Secondary Logo
Use this logo any time that you want the full logo to be seen and you have a more horizontal layout. This can be used in off black, full color or in white laid over an image, a color overlay, or any of your brand colors. This horizontal layout works well for business cards and marketing material.
Alternate/Circle Logo
Use this logo any time you want to have a bit more fun with your logo. Great for the footer of your website, product packaging and business swag like stickers, buttons, water bottles or t-shirts.
Colors
This aqua color palette with bright accents will help to convey the friendly, down-to-earth, approachable vibe of Geri Karabin.
Deep aqua and teal colors create a sense of grounding and increase readability, while the yellow and green accents invoke free-spiritedness, friendliness and the lightheartedness of owner Geri Karabin.
The aqua colors will be the main feature of this brand, with the accents being used in imagery and illustrations to make the new website engaging and fun.
The website will feature Dark Jungle as a main background color to reflect the simplicity and sharpness that inspires Geri Karabin.
Fonts
Questrial is an easy to read, approachable and friendly font. Large open letters make this font feel welcoming, and capture the friendly and compassionate essence of Geri Karabin. Just Cosmic mimics the same large round letter structure, with some added flair that speaks to the personality and spirituality enveloped in the Geri Karabin brand.
Headings
H1: Just Cosmic, 48 px
H2: Questrial, 36 px
H3: Questrial, 22 px
h4: Questrial, 16 px
h5: Questrial, 16 px
h6: Questrial, 16 px
Accent: Just Cosmic, 24 px
Text
Header
Global Text
Buttons
Small Text
Footer
Buttons
Green is an inherently friendly, fun and approachable color. In color psychology green means “go”, which will help create a sense of ease when website visitors are ready to click.
Turquoise and aqua buttons convert well in design, so upon hovering on the button the color will inherit the dark aqua color of the palette to facilitate an easy choice in moving forward with clicking.
Link Text
Hover Link Text
Visual Language
Illustrations + Icons
Feedback
I am excited to hear your feedback on this proposed creative direction for your new website. Please utilize the recommended feedback channels to let us know your thoughts. We will go through one round of revisions prior to your website design day on April 7th, 2022.